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The Road to New Zealand

Image: Dakota Monk from Burst After three years of trying, CUP O FLORA pots have landed on New Zealand store shelves. It has been a challenging journey, but perseverance paid off. Here is how it happened. I started CUP O FLORA in 2014 and the take up was strong. Australian customers loved the planters, and big chains began to come on board, so it was time to expand to other markets. Short of a small retailer in LA, sales were confined to Australia. New Zealand was always a natural market. Kiwis have a similar interest in indoor plants, the rules and regulations were not too different, and they speak the same language. I knew that the pots would be popular...

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